As we mentioned in a previous post, Facebook’s founder and creator Mark Zuckerberg announced the release of the updated Facebook news feed at a press conference in San Francisco. It is the first major update since 2009.
He referred to the news feed as “a personalized newspaper” that should be “intricate, rich, and engaging.” You can see Facebook has tried to incorporate these sentiments into its latest news feed update.
The three major changes Facebook has brought to the news feed are:
Let’s take a deeper look into these updates and how it affects your Facebook experience.
With the release of timeline, Facebook has become a far more visual network with over 50% of the news feed being visual content. Therefore, Facebook’s newest update has more visual content in the news feed, including larger images, bigger videos, and greater visibility for content from third party apps.
Facebook has made notifications and articles more noticeable in the news feed.
For example: Previously, when a user liked a page, only a small notification with the page’s profile image would appear in the news feed of the user’s friends. Now, a visually attractive notification appears containing the page’s profile image, cover image, number of likes, and images of people who liked the page (this helps social proof).
Facebook has always focused on quality content. Now, articles trending on Facebook will receive a greater presence in the news feed, including the page’s profile image and imagery from the articles.
If a number of your friends share a video, article, or image, it will be clustered together in your news feed. You will be able to mouse over your friends’ photos and see what they wrote or clicked and see all the comments about the image or video. Also, there will be content suggestions shown to you based on your interests and what your friends shared.
Finally, check-ins now include a large map to identify where a user has visited, which gives greater exposure to the place.
Zuckerberg spoke of creating a more customizable experience, and this is apparent through the ability to switch between various news feeds.
The options include:
This news feed option allows users to have a more personalized experience and de-clutters the news feed so people can see the content they care about.
Facebook understands most users access the social network through a variety of interfaces. Therefore, they have ensured the user experience is consistent across all platforms to make it easier for people to use Facebook.
They have done this by making the options in the news feed available across all platforms and have a similar look.
TAKE AWAY: The Facebook news feed is vital to all small businesses. This is the place that your content gets seen.
Overall the updated news feed is great news for small businesses, but only if you adjust your content to fit the changes.
Here are our top four take away tips:
Check out our blog post, Facebook News Feed: What Your Dental Practice Needs To Know for more information about how to use these new features to the full.
If you would like to start using the new news feed, join the waiting list by clicking here.
Overall, we are excited about the news feed update. The update will be rolled out to web users over the coming days, but we have to wait a little longer for mobile/tablet integration.
Have you started using the new news feed? What are your favorite new features?